Have you seen the Run for the Herd campaign video we created for batyr? It’s pretty awesome. In this post, we’ll go behind the scenes with batyr so that you can learn more about why and how we contributed to this project.
What is batyr?
First up, we should probably give you an outline of batyr! It’s a preventative mental health organisation focused on young people. Founded in 2011, it aims to engage youths in positive conversations around wellbeing and to empower them to reach out for support of they need it.
The Video
Before dividing deep into how this project came to life, you should check out the video! It was posted on the batyr Facebook page in June 2019 and has since amassed over 3000 views, 50 likes and 20 shares.
The Brief
In June 2019, we were tasked with creating a video for batyr’s new Run for the Herd campaign. The goal was to encourage young people to take charge of their health, fitness and wellbeing, whilst also supporting batyr through fundraising! It’s all about engaging in active and positive events. Specifically, we focused on encouraging friends of batyr to sign up as part of their City2Surf team.
The key goals were to:
- engage young people in physical activity;
- focus especially on engaging young males; and
- increase signups to raise $100,000 as part of their City2Surf team.
To do this, we filmed a diverse range of people in different environments. We asked them to comment on the reasons why they run. The purpose of this was to encourage viewers to identify with the characters in our video, which would motivate them to sign up to the City2Surf team.
It was also super important to portray the right image of batyr. They’re run by and for young people, which means they don’t like being too serious. To reflect their brand identity, batyr wanted the video to be fun, colourful and playful. So we reflected this in our choice of outfit and location.
Content Creator & Gear
This batyr Run for the Herd video was created Justin McLean, one of our highly skilled videographers. He’s currently studying at AFTRS and wants to be a director. Trust us – it won’t be long until he’s making feature films!
To make his vision come to life, Justin used a:
- Fujifilm X-T3;
- Fujinon Aspherical Lens Nano GI XF 16-55mm f/2.8 R LM WR;
- DJI Ronin-S;
- Rode NTG4; and
- DJI Mavic Pro.
The video was filmed over two days in Sydney CBD, Newtown and Manly. It was then edited down to just 30 seconds!
Wrap Up
We loved creating this batyr Run for the Herd video. It’s always a pleasure to work with organisations that are doing great work in our community. As a team of young creatives, it was especially enjoyable to collaborate with another youth-focused NGO.
Do you want help creating content to tell your organisation’s story? Get in contact with We are World Change to discuss how our talented student volunteers can produce your next visual media project.